Top 10 Reasons to Build an email list

If you have been in online business for more than a day I am sure you know that ‘’the money is in the list’’. Having your own email list is like having a license to print money. It is the single most important task in your online business. In this post, I am going to give you 10 reasons to build an email list.

Top 10 Reasons to Build an email list

Top 10 Reasons to Build an email list

Establish yourself as a trusted expert

Having your own email list will help to position you as an expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this while reinforcing your brand.

Build a relationship with the people on your list

They say that the money is in the list but I think it is true up to some extent, because If it was 100 percent true you could just go to some list vendor buy subscribers, send them an email and make money, but we know that it does not work that way.

The real money is in your relationship with your list. It’s common knowledge that people like to buy from people they like. By using an email list to connect with your readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.

Keep in touch with prospects and clients

Keep in touch with prospects and clients. Consideration should be given to eventually developing at least two email lists: one for free prospects and one for clients, as each requires different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links to updated FAQs, blog posts etc.

Drive traffic to your website or blog

Your email list is a great source of your traffic, these are real people who willingly gave you permission to email them and if you treat them well they will engage in your posts and share them in social media. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages.

Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your email list and newsletters into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.

Build content on your website

Make a habit of adding the emails you send to your list to your website in an archive area. This serves several important purposes:

Visitors can read the email or two to determine if your prospects will be of interest to them, which could help to increase sign-ups and potential sales.

If you optimize your article placements, you will not only make your website ‘meatier’, but you’ll also bring new traffic from the search engines.

Get feedback from your readers

Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Feedback allows you to fine-tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!

Develop an information product

If email your list once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus eBook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!

Grow your mailing list

Let your subscribers work for you. Be sure to remind your readers that it’s okay to forward your emails to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your email from viral marketing methods. A simple line titled, ‘Get Your Own Copy of XXXXXX’, with a link to your squeeze or opt-in page is all it takes!

Gather demographic data

By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!

Save money!

All of the above benefits having your own email list. The cost of building an email list is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line – it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours!

Final words

That is it, those are 10 reasons to build an email list, it is not late to start building your list now, stop thinking of it just get an autoresponder and start building your own email list.


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