The power of email marketing

There is a famous online marketing line that states that ‘the money is in the list’ i agree to this line up to a certain point, this is because the real money is in the followup, and here is where the power of email marketing comes to the play.

The power of email marketing

I believe that list building is the most important activity you can do as an affiliate marketer, but to be honest with you most people they won’t buy the first time, you will need to send them 4-7 emails to tell them about your offer.

Once you have your squeeze page up and running, done the setup of your autoresponder account, you will need to focus on configuring the email sequence that’s be activated the moment a subscriber opted into your mailing list.

Here’s how it works:

 Your visitor fills in their information via your squeeze page and confirms their request be added into your newsletter mailing list.

 Your autoresponder starts the mailing sequence and emails your prospect a welcome email that you have written. Within a few minutes later of their subscription, the message sent out automatically to their email inbox.

 Your autoresponder continues to email your subscriber on pre-defined dates and times, according to the follow-up system you have set up within your autoresponder account.

 You can configure the delivery dates and times from your administration panel, and all the emails you have created within your autoresponder account is going to send out to all active subscribers on a regular schedule.

Example: If you create 4 emails that scheduled to deliver the follow-up messages on a specific date and time, it will do its work like this:

 1st Email: Instantly sent to your subscriber thanking them for subscribing to your list and provides the download that you initially offered on your squeeze page, usually a direct link to the download location on your website.

 2nd Email: Scheduled to send out on the second day after your subscriber has confirmed their request, and includes an email offering free content, extra articles or another report.

 3rd Email: Scheduled to go out on the third day of the sequence, promotional based, advertising a related product.

 4th Email: Scheduled to go out on the fourth day and so on.

This is a very basic sequence. You can write up your own sequence and schedule it into your chosen email auto responder.
This is a very easy way to get started emailing and if you can setup your autoresponder correctly it can turn into an automatic stream of income as your leads go through the auto responder sequence.

The balance that you use, when mixing up free content with the promotional based material is entirely up to you, however the more value you give to your list, the easier and faster it will be to develop a relationship with your subscribers.

Taking an aggressive approach to email marketing works for some, however, for the most, it’s always best to step carefully, initially focusing on building a relationship with your list, and then doubling that up with promotional offers, or recommendations to affiliate based products.

Essentially, you want to ‘condition’ your list so that they grow accustomed to receiving promotional based emails from you often.

It’s up to you to keep a pulse on your subscriber base and find what works the best, how often you contact them, and whether they respond well to the products you are promoting.

Just don’t be afraid to experiment and test out new ideas and creative ways to consistently grow and keep up your subscriber base.

That is how you use the power of email marketing to increase your affiliate income.

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