How To Choose The Best Clickbank Product To Promote

How To Choose The Best Clickbank Product To Promote

One of the best ways to make money on Clickbank is to start as an affiliate, you’re promoting products that someone else created, they created an optimized sales page for it, they will offer support to people who buy through you and you just need to send some traffic to it and make some cash.

Much like picking your niche, choosing the best Clickbank product to promote is extremely important. No matter how good you are at promoting if you push traffic to a sales page that doesn’t sell, you will not make much money.

In this short article, I am going to show you how to choose the best Clickbank product to promote.

Although most readers of this blog know what is Clickbank, let me take a few lines below to define what is it for new guys who don’t know it.

What Is Clickbank?

For me, Clickbank is a marketplace for product creators and affiliates to make money together without cumbersome paperwork or agreements.

Vendors can go and list their products at Clickbank marketplace, an affiliate can go to the marketplace and find products they want to promote, this way both of them make money.

Why you should start with Clickbank if you’re new to affiliate marketing

When you sign up to Clickbank as an affiliate, you gain access to a database with thousands of products to promote in almost any niche.

You don’t need to be approved by vendors in order to promote products in Clickbank. The commissions are usually between 50-75%, with a higher price tag.

They have a huge selection of electronically downloadable digital products to choose from and they handle all of the payment processing so you know you’ll get paid on time. Plus, they provide real-time reporting of all of your products. The site also provides good feedback on products that are selling well and have high commission rates.

How To Choose The Best Clickbank Product To Promote in 6 steps.

So now you know what is Clickbank and why you should start with Clickbank if you’re new to affiliate marketing, so let to start with Clickbank

1: Go to Clickbank marketplace

The first step is the easiest one, just go to and then click Marketplace as shown in the image below.

lickbank marketplace

If you have an audience then click on the categories and choose a category that is related to your audience, if you don’t have an existing audience then click in the search bar as shown in the image below.

Clickbank marketplace
By default, all products are arranged according to their popularity but you will want to arrange them according to gravity, In order to do that, just click in the drop menu and choose sort by gravity.

clickbank gravity

For those who don’t know, Clickbank gravity is an estimated matrix that indicates the number of an affiliate who has made a sale promoting a product in the last 12 weeks, for each affiliate who made a sale the product is given a number between 0.1 and 1 depending on when the sale was made.

You can read more about the difference between Clickbank gravity and popularity here.

2: Check out Clickbank marketplace statistics

The second step will be to go through the list of the affiliate products that will appear on your list, Clickbank marketplace will give you a number of details about each product they have, the only thing you need to do is to look up those numbers and choose the ones are that convenient to you, below I am going to give you the meaning of each number and the criteria personally I use when it comes to choosing the best Clickbank product to promote.


Most people will tell you that you need to promote products with the highest gravity, Personally, I think this is a myth because higher gravity does not necessarily mean it is a good product and because everyone and his dog preach about promoting high gravity products most affiliates especially new ones tend to promote these products and create unnecessary competition also Clickbank gravity can be manipulated.

I will say choose a product between the gravity of 10 to 50 if this is your first Clickbank promotion stick with between 20-30 if there is no product in that range you can go a little bit low or high depending on the niche.

Initial Sale

This is the amount of money you will make when people buy a certain product by using your affiliate link, I tend to choose products with initial sales equal to or above 20. This means if I make at least one sale per day I will be making at least $20 a day, it is not a bad thing.

Avg $/sale

This is the amount of money you will make on average for every sale you generate if the Initial sale amount=Avg $/sale this means that the product does not offer any Upsales or people just don’t buy them.

Avg Rebill Total

If this number is $0.00 means the products do not have recurring payments so you will not make any money after the initial sale, if it is bigger than 0 means it has a recurring income.

Avg %rebill

This number represents the average affiliate commission percentage for a sale, including only the rebill commission.

Avg %/Sale

This is the percentage of sales that were made by affiliates, for example, if the product had 100 sales and the vendor made 40 sales and all affiliates made in a total of 60  sales this number will be 60, I usually don’t promote affiliate product will less than 50% or more than 95%, this is because if it is less than 50% it tells me that most of the sales are generated by a vendor that is a red flag for me and if the number is bigger than 95% means most of the sales are generated by an affiliate which is not necessarily a good thing, for me, it tells me two things, one, the vendor doesn’t know how to promote his/her own product or two, he/she is promoting by using his/her own affiliate link to manipulate the number (that is not a good thing neither).


At this step, you will need a notepad or any word processor, all you need to do is to copy the name and the link of all affiliate products that meet those criteria mentioned above, then go to step three.

3: Check out for a sales page or sales video

So now you have a list of possible affiliate products that you may want to promote, remember you don’t have a winner yet, now you have to go one step more, for each link you copied in step 2 above, you need to visit a sales page or sales video. here you need to check out a few things.

No Adsense ads on the page: Believe it or not, some vendors put Adsense ads in their sales pages, in this way they can make few dollars on the traffic you send them if the vendor is not confident in his/her product why would you want to promote this product in the first place? stay away from a product with Adsense on the sales page/video.

Affiliate link to other offers: There are some shameless vendors out there that will put their affiliate link to other Clickbank products or from other affiliate programs, you should stay away from these types of products.

Other distractions: Also you should stay away from any affiliate offer with so many useless banners, links, and other nonsense distractions.

Opt-in page: Personally I don’t like affiliate products that send your visitors to their opt-in page first and then redirect them to the sales page, the problem with this is that if that person does not buy and the vendor sends them an email later and they buy but on a different computer you will not get a commission from that sell, all I like to do is first to send a person to my squeeze page and then send them to the sales page, if they don’t buy, I will send them a followup email using my affiliate link.

Bonus: If the sales page offers a bonus that is great, bonuses are proved to give your prospects the final push to make a decision to buy.

Also, check if the vendor uses some unethical ways to promote his/her products, make sure they don’t make huge claims that they can’t back them up, this will save you from potential troubles from the authorities.

It is very important to use your own intuition and decide if this is the product that your audience will love to buy and it will help them to solve their problems.

4: Check out for promo materials

You also need to check out if the vendor offers any promo tools and materials, this is important especially if you’re new, but for me, it is not that important you can always create your own promo materials with very little effort. But it is a bonus point if they have them.

5: Send an email to support

If do you have any concerns about their product, just send them an email, and take note of how long it will take them to reply. If they never reply or they take too long to reply there is a big chance that they will do the same to the people who will buy through your affiliate link and this will piss most of them off and they will refund the product, you don’t want this to happen, that is why this step is so important.

6: Buy the product

Most Clickbank products have a great sales pitch, they will tell stories that people want to buy and when they buy they won’t deliver on those promises ( they do this because they know most people will not take action so they will be low refunds and they will make a lot of money by selling a crap product).

You need to buy the product so that you will know exactly what your customers will be getting, also buying a product will give you a good feel factor as you will be promoting a product that you know for sure will help your prospects.

If you really don’t have money to do this, you can do research and check out what people are saying about the product, if do you find a lot of bad reviews probably it is a sign that it is not a good product.

Ask yourself this question, if I had the money I will pay for this product? if the answer is no don’t promote it.

7: Promote the product

So now you have the best Clickbank product to promote, in case you have more just pick the one that resonates with you the most or the one do you think you can produce some kind of content about it and then start promoting it.

There are a lot of ways to promote Clickbank affiliate products, you can build a review blog, you can use Twitter, you can use Facebook, you build an email list, etc.

If you don’t know where to start promoting your Clickbank product, you can read this another article on my blog,

How To Promote Clickbank Products Without a Website Step By Step

Final words

That is it, this is how you choose the best Clickbank product to promote as an affiliate, it is not difficult, just go to and get started.

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As always thank you for reading.