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Most Effective Method of Getting a Following on Social Media

With billions of users accessing social media sites everyday, it would be unwise for your business not to embrace social media. Social media has over the years proven to be an effective tool for driving traffic to your site, building an online brand and creating a loyal customer base.

To effectively take advantage of social media, you will have a build a following. This post outlines the most effective ways that you can use to get a huge, targeted and long term following on social media.

Most Effective Method of Getting a Following on Social Media


Target Audience

Once you have signed up to a social media page of your choosing, it is important to undertake an in-depth research of your target audience.

This research will involve knowing the demographics of potential audience who are likely to buy your product or services, what they like and their social media behaviors.

Having such information will enable you come up with the best strategy to interact with your audience and build a social media following.


Have a Consistent Posting Strategy

Consistently posting on your social media pages is key in building your social media following as your audience will be regularly engaged. Flooding your social media pages with content will irritate your audience and they will likely un-follow you. All your posts should be helpful, relevant and targeted to your audience. Your audience will view your page as credible if you consistently post useful and helpful content on your social media pages.


Tailor Your Content

To grow your social media audience, it is important to tailor your content to their needs and likes of your audience. If most of your audience is made up of young people, the language used will be different when engaging an audience of older adults.

Additionally, content should be tailored depending on the social media platform. Content for twitter should be short and to the point, LinkedIn favors long professional content while Facebook posts with images and videos get greater interaction.


Engage your audience

Engaging your audience in conversation will help you grow loyal customers as they will get to share their views and opinions directly with you.

Engaging your audience will also give a personal touch to your social media pages as your audience will feel that you value their feedback. Additionally, you should be able to respond to direct queries from your followers because if they go un-responded, some of them might un-follow you in protest.

Giving giveaways, freebies and discounts to your followers will also ensure loyalty and attract more followers.

Team Up With Social Media Influencers

Social media influencers are people with huge social media followers. You can contact and engage with social media influencers in your niche and if they like your post, they can share it with their followers. This will significantly get you more followers as more people will be able to see your post and follow you if they like it.

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