Components of a sales funnel

A sales funnel is nothing but a series of web pages. These web pages are arranged methodically one after another, interlinking with each other.  If the traffic passes through the pages, they transform from random prospect to qualified leads and finally, to buyers.

Say some web visitors visit the 1st web page (squeeze page) of your sales funnel.  At this time, we can call them “random visitors.” If they go to the 2nd web page of your sales funnel passing through the 1st page, they are no longer a random visitor.

Their interest on the issue on the 1st page drove them to the 2nd page and turned them into “leads” or “prospects” to you. By the time they reach the 3rd page of our sales funnel, they would become your “buyers,” because you would put some products on your 2nd web page of your sales funnel.

They could not go to your 3rd web page unless they buy that product.  The interesting thing is your buyer bought one product from you so far, but you captured their email in the process. Now, you can send them emails with your other offers, our own or affiliate, any time you want.

Below is a step by step example of how sales funnel works.

Components of a sales funnel

The sales funnel is a series of inter-linking web pages. But there must be some important and interesting elements in these pages that would entice the visitors to visit one page after another. We must prepare these elements before we put together a sales funnel. The elements needed are:

  1. A free giveaway product
  2. A product to sell and make money
  3. A series of pre-written emails
  4. Services of an email auto-responder company and
  5. Page creation software


  1. A free giveaway product

This product can be a report on a specific issue of your niche, a video tutorial, or it can be software that solves specific problems. If a visitor is interested in learning specific things and getting it for free, he or she generally jumps for it, giving away their name and email address. And that’s the exact thing we are trying to capture; their names and email addresses.

  1. A product to sell and make money

After we get the name and email, we place this product in front of the visitors to buy. Some of them buy immediately, and some decide not to buy at this point.

This can be your own product or an affiliate product it does not matter.


  1. A series of pre-written emails

We have to prepare some strong, motivating emails that discuss the benefits of our paid product. We are going to send these emails to the people who did not buy our paid product the first time we placed it before them. They may change their mind after learning the benefits through the emails we sent.

  1. Service of an auto-responder company

An auto-responder is a compulsory tool for every list builder. An auto-responder is a software database for email and an email list management system. We keep our list of subscribers in this account. It collects and manages the sign-ups for us.

We can set a pre-written email sequence to send out to our subscribers with the autoresponder. Despite the pre-written email sequence, we can send a special email called “broadcast email” with our offer any time we want.

We have to pay monthly fees to use an auto-responder service. This is the only monthly investment we have to carry in this business model.

Charges are different for different companies and vary from $10 to $20 per month initially. There are many auto-responder companies on the market. Aweber and Getresponse are the two best, in my opinion. I use both, you cant make a wrong choice if you choose one of them.

  1. Page creation software

After having all components above, we will need a software that we can use to builder those pages, a funnel builder and in the market the best one is clickfunnels.

You can build any type of marketing funnels with clickfunells, they have a lot of built-in templates that you can use to create amazing funnels in just a few minutes.

The only problem with clickfunnels is that there are monthly fees to use their service so if right now you’re on a tight budget I will recommend you to use my second favorite page builder, Instabuilder.

They also have a lot of drag and drop features that will help you to build funnels in minutes and they dont have monthly fees.

final words

Those are five components of the sales funnel, you need then if you want to make a simple funnel that will make you money. If you have problems with any of them let me know in the comment section below and I will help you.

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