Which one is better real name or a brand when selling digital products?

Another day I saw this question in the forum, which one is better, using real name o a brand name when selling digital products?

Real Name

I will recommend using your real name if you really want to make a connection with your prospects and customers, most people they want to connect with another human being and not a corporation.

Not using your real name can be interpreted as if you have anything to hide or you are doing something not ethical, most marketers who promote things they don’t believe or stand for they use fake names because they don’t want to be associated with the product or service.

Pen Name

I know many marketers who use pen names, their way of thinking is that some niches are suited for some types of personal, for example, my name is Lusekelo and I am a male, if I want to enter in a female related niche I could change my name to Rosie or any female pen name,this may work and if you are up for it you could try but for me personally i dont like it. I alyways use my real name.


Brand name

Sometimes you want to build a brand, a name that can be associated with your business but not directly with you, you can use your brand name in your promotional and sales material but also I will recommend adding a human touch to it by adding your name to it. for example, if my website brand was slenderways.com, I could add lusekelo from slenderways.com in my emails by this way my prospects they will know that there is a real human being behind that website or brand name.

Final words

When it comes to selling digital products I will recommend that use your brand name in combination with your real name and try to avoid a pen name as much as possible.

Do you want to learn how to sell digital or physical products online? if yes, then click here and you will get more information about how to get started.

Have a great day

This will help you to start making money online

If you are just starting out and you want to start making money online then you will want to read this article as I am going to tell you what you can do to start making at least $20 per day online.

This will help you to start making money online

I know it is kind silly or fun but it can be difficult to make $20 per day online, may be you might think this is a very small amount of money but $20 per day it is not a small at all know this since I live in a third world country when as an engineer is being paid $450 per month, that is $15 per day, working 8 hours or more each day.

The best place to start making money online

If you’re just getting started online a good place to start is freelancing.

Freelancing, if you don’t know, is offering a valuable service to others in exchange for money.

If you can write, edit videos, make websites or any skill you can use to help others online and you do it well enough, then you can use it to earn money.

Let say you can sell your articles at $4 each and it takes you 30 minutes to write one article, you just need five articles to make $20 per day.

By just working less than three hours per day you will be making more than what engineers make in most of the countries. What if you could sell your articles at $20 or even more? The sky is the limit here.

If you don’t have any of those skills, your first task will be to learn one of them because by one way or the other you will need them if you want to make money online, no matter which model you will choose.

you can offer your services on a website like warrior forum, upwork etc.

After you’ve freelanced for some time and you’ve made some money while learning about operating a business, then you can begin to scale your business by either hiring other people to help you or by using a different business model.

As I said above after having some success as a freelancer you could scale your business or change your business model.

You can create a course and teach people how to freelance; this is like Walter from freelancerkenya.com did.

Or you could turn to affiliate marketing as I did.

If you decide to go with affiliate marketing go to affilorama and get your free lessons.

Top 5 reasons to use paid advertising

A lot of people are still doubting the need of paid advertising for their online business. That’s why we have decided to write this article in which we will try to show you the benefits of using paid advertising if you are haven’t started yet.

Top 5 reasons to use paid advertising

Here we go:

  1. You are the BOSS

You can set your own budget, you can create your ads, you decide who to target your searchers, you decide what strategy to use, you make your research. Actually, you are the boss of your traffic – you decide where to come from and what to trigger the traffic to come and buy your stuff. You can also control your traffic “working time” – if you don’t want traffic on weekends, you can stop it.

  1. It is really fast

You can start a campaign in less than 1 hours, which means that in the next 24 hours your website will start getting as much traffic as you want. You don’t have to wait weeks before you see your page on the first place of the search engine to get some traffic. Just plug n play your campaign and soon you will get more business. Play your cards right and you can fill your business with the right customers in less than a week.

This will also help you to build you brand awareness and authority very fast.

  1. Laser Targeted Ads

If you want proper clients in no time, you can start with paid advertising. It can give you the exact type of people who you want – 25 years old man from New York with $100000 profit per year with two kids and married (of course, you can target more than this). That’s why your first job is to find out the characteristics of your targeted audience, then it will be easy to reach them.

  1. Optimize for more

Yes, you can do that. Most of the companies give you the opportunity to kill the ads which are not leading to good business for you and save those that bring you what you want. The other benefit is that this can help you cut your expenses sometimes in a half or even more and still generate sales.

  1. More data

Using advertising platforms can help you to find out more information about your business – what people like, what people want more, want you can upsell and so on. This information is precious and you should get it as soon as possible. I don’t say that you can’t have it with free traffic, but it will take much more time before you can get enough data to make the conclusions.


I am sure that now you can see the big opportunity which paid advertising is giving to all of us. You just have to do some clicks and you will have traffic which you want. Don’t hesitate more, you are losing money every second.


It’s okay to work hard and be proud

Most people ask me why do you work hard? Sometimes they even tease me, ‘’don’t work harder work smarter’’.

There is a problem I work harder and smarter than most of them, I am a true believer of the old saying that hard work beats talents when the talent does not work hard enough.

It's okay to work hard and be proud

And this is the most common problem for most online business they want and easy button, something that will make them money without doing anything.

This is a reason one most people jump from one business opportunity to the other, this is because they want to find that one secret, a formula that will make them money overnight and when they don’t find it the call the program a scam and they jump to a new program and the same thing happen.

My advice to newbie

If you’re just starting out, find a good coach, a reputable one then do everything he/she tells you to do, work hard, work your socks off and eventually you will see results. Remember no idea works until you do the work, there is no shortcuts to success.

You don’t have money to pay for the mentor? great be resources full, find a part time job and get the money or find something that you can do for him and instead of paying you money he can coach you, and then work hard to impress him/her.

If you can’t do any of the two above, go with the third option, find a good website or blog and learn stuffs yourself, this way you will take longer to get result but eventually you will.

Go and work hard and always remember hard work pays and it is okay to work had and be proud ,stay blessed.