Autoresponder Myths Debunked

Autoresponder Myths Debunked

We all know that building an email list is the most important activity you can do online for long-term profits. Marketing online is now all about building a list and building relationships with all the people in your email list. If you don’t have a relationship marketing strategy in place, you’re in trouble.

The number of myths about the use of auto-responders is astounding. If you want to maximize your email marketing, then you need to realize the truth about the use of auto-responders.

Let’s set the record straight with five Autoresponder Myths and I will tell you the truth about each myth that will help you to chose the best autoresponder that you can use to build your list and grow your business starting today!.

MYTH # 1 – UNLIMITED MEMBERS SAVES MONEY

Many auto-responder companies market themselves as having unlimited size lists for a flat fee. They have convinced marketers that this is better.

The larger auto-responder companies like GetResponseAWeber or ConvertKit charge you based on the size of your list. Unlimited must save lots of money, right?

The truth

The truth is that all auto-responders are cheap when compared to the income that lists can generate if used properly. You don’t need a lot of subscribers to make a lot of money online, the truth is that if you have a good relationship with your list and you can generate clicks from a small number of people you can make money.

A person who generates 400 clicks from a list of 1000 subscribers will make more money than a person who generates 100 clicks from 10000 subscribers.

If you are keeping your list clean of those who have not opened or clicked an email in the last 6 months, then you can have a small, super-responsive list that should generate a minimum of $1 per month per list member. Most generate much more.

AWeber starts at $19 per month for 500 subscribers. GetResponse is $15 per month for 1,000 subscribers.ConvertKit is $29 per month for 1,000 subscribers. If you go over that number, the price for 2,500 goes up by about $20. If you are making $1,000 a month from your list and are now growing to $2,500 a month, do you think you will be worried about an extra $20?

MYTH # 2 – DOUBLE OPT-IN IS BETTER

Better for who? Better for the auto-responder company? Absolutely! Better for the marketer? Not a chance!

The truth

If you want to build a list, then you want to “minimize friction” when it comes to getting people subscribed to your list. We design processes to try to make it as easy as possible for people to join. We reduce the number of pieces of information we ask to the bare minimum. Maybe we just ask for email address, instead of email address and name.

After doing everything to make it easy, why would we make a large hurdle for someone to jump over as the last step? It makes no sense.

Frequently, the confirmation emails end up in spam folders or being delivered an hour after the person filled in the form. This is why 20-50% of those who join a double opt-in list never confirm their accounts. They wanted to join, but they never made it to your list.

You cannot find a single 7 or 6 figure online marketer that uses double opt-in. If single opt-in beats double opt-in for them, why not for us?

MYTH # 3 – DOUBLE OPT-IN IS REQUIRED

Some people think that double opt-in is required by law in certain countries, like Canada and Germany. That is absolutely false.

The truth

Some countries require “Express Consent” but that does not mean double opt-in. Single opt-in shows “Express Consent” by law.

No country requires double opt-in legally.

MYTH # 4 – DOUBLE OPT-IN PREVENTS ABUSE

Double opt-in prevent spam abuse. Yes, it does, because someone else cannot sign you up for a list without access to your email account to click the confirmation email.

The truth

However, the risk of this happening is extremely low and abuse is very easy to spot. It is like eliminating all the doors and windows in your house to prevent burglars. Very effective, but not practical. We have to balance security with access.

MYTH # 5 – IT DOES NOT MATTER WHICH AUTORESPONDER YOU USE

It doesn’t matter which autoresponder you use, they’re basically all the same.

The Truth:

The auto-responder you use is directly linked to your success. Problem is, Google, Bing, Yahoo, and others tend to BLOCK your emails coming from some of those auto-responder providers.

All auto-responders are NOT the same.

Make sure that you really research the autoresponder that you choose beforehand to ensure that they have the features you need and that they have a good relationship with the major email providers.

Overcoming These Autoresponder Myths

There you have it… five Autoresponder Myths Debunked. I currently recommend only GetResponseConvertKit and AWeber due to the ability to set up your campaigns/list as single opt-in. Single opt-in is the accepted standard for professional email marketers.

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