Email Marketing

Email marketing can be divided into two main styles; bulk email marketing campaigns, and opt-in letters and updates. While both of these methods are dependent on the medium of email to maximize your visibility, both of these methods work in drastically different ways.

Email Marketing

Bulk Email Marketing

These types of marketing campaigns usually deal with having to purchase a bulk mailing list from organizations and sending mass emails to the addresses on the list with information that contains excerpts, commercial advertising, newsletters, promotional materials or offers, etc.

However, since you obtained the data from a third-party, your efforts may result in many of the email recipients sending your email blasts directly to their spam folder.

This will result in your credibility being lowered in accordance with the parameters of the email service provider.

Once your credibility is lowered, any promotional materials that you would send to these recipients would automatically be flagged as junk and immediately placed in a junk folder, never to be seen again. Taking this approach to email marketing will not increase your traffic significantly.

Opt-In Email Marketing

While this method will require more time and effort on your part, it has been shown to perform better. If you have an email list stored in an email program like Outlook or Gmail, you don’t really have an email list.

In order to build a professional, legal, and valuable opt-in only email list, you will need to learn how to use an autoresponder. An autoresponder allows you to create an email list where every single person on the list has asked to be on your list, and their information has been verified.

This is extremely important when it comes to driving more traffic to your site.

The first step in building a legitimate email list is to get an autoresponder. Your autoresponder is the key software system that manages your email list for you. It is important that you choose one that is reliable and take the time to learn how to use it as best you can.

There are numerous free and paid autoresponders on the market to choose from, so you’ll need to do your research to determine which one will work best.

Create an Opt-In Form

As soon as you’ve chosen your autoresponder, you’ll need to build an opt-in form so that people can sign up for your email list. While every autoresponder has a slightly different layout and system for creating an opt-in form, they all have the following basic components.

  • A custom design tool for web forms. This allows you to change the text, color, size, fonts, and other features.
  • A thank you, or confirmation page link. This will provide you with a redirect to a custom thank you page link.
  • An “already subscribed” page link. This will redirect anyone who is already subscribed to your email list who fills out your web form.

Create a Web Page to Host Your Opt-in Form

If you don’t have a webpage and don’t know how to build one, you will want to use an autoresponder that will host your web form for you.

While this isn’t always the best option for maximizing your conversions, it is included in the price of your autoresponder. It usually takes a single click to set it up, so you don’t need to understand HTML or coding to get your page up and running.

Also, you can use a page creator like Clickfunnels to create your opt-in pages.

Choose Single or Double Opt-In

A single opt-in web form is when a subscriber fills out your form and is immediately subscribed to your list. They only have to opt-in once. A double opt-in is when a subscriber must click a link sent to them in an email, after opting-in to your form, to confirm their opt-in.

The two-step process requires them to fill out the opt-in form on your site, and then verify their subscription by clicking a confirmation link in an email. There are benefits and drawback to each method.

The benefits of a single opt-in form are that you’ll get more email subscribers, building your list faster.

However, you may get more fake emails, as well as possibly receiving more spam complaints.

The double opt-in benefits are that you’ll only have subscribers on your list who were committed enough to opt-in twice. The drawback is that you will have a smaller list.

If you choose a double opt-in, you will need to have an extra web page, usually a confirmation page, that asks your subscriber to confirm their information.

Create a Gift of Deliverable

Once someone has opted-in to subscribing to your email list, you’ll need to deliver on your promises. If you promised them a free report or training video, then you need to give it to them right away on the thank you page.

Make it fast and easy for them to access the information you promised. Include a simple link to the download page, or have the autoresponder automatically forward them directly to the page where the content is delivered.

Set Up a Thank You Page

The thank you page that you develop should deliver the gift that you promised for subscribing to your list, along with thanking them and providing instruction for the next steps they should take.

All of the different autoresponders will have a standard thank you page that you can use. However, you will want to create your own custom thank you page.

Test Your System

Once you’ve completed the first steps, it’s time to start testing your system. Go through and sign up for your email list yourself and go through the same steps that your subscribers will have to take.

Make sure that the opt-in form works, check every page and stage of the process to make sure that all the links, buttons, and web pages work correctly before you start sending traffic to your new opt-in page.

Doing this will help you avoid any problems or disappointed subscribers. Nothing will turn people off faster than a broken opt-in form or not delivering what you promised.

Now that you’ve successfully created an email marketing system and tested it, it is now time to send traffic to the page that is housing your opt-in form.

Using Squeeze Pages

A squeeze page is a single web page where someone can opt-in to your email list. They are specially designed to host a web form and don’t usually have any other active links or navigation options on the page.

This is so browsers can either opt-in to your email list or leave the page. By limiting the navigation options, squeeze pages will convert five to 20 times more visitors than if you were to place an opt-in form that is hosted on your blog.

As a general rule of thumb, you should always be linking your squeeze page to every piece of content that you have online.

This includes placing it in your email signature, and every blog post, video, article, and other pieces of content that you create. The more links to your squeeze page, the more traffic you will get.

Guest Blogging

Guest blogging is a win-win situation because you get to create great content for the blog owner and in return, you get to increase your traffic in less time.

If you are trying to increase traffic to your site, collaborating with other, more established Internet personalities is an excellent method to try. The simplest way to do this is to offer to contribute guest blogs to other sites.

When you post content on another person’s blog, you will be able to reach an already established audience within your particular niche that is ready to find out what you can offer them.

Utilizing this marketing tool can help you boost your business faster and more effectively than just publishing content on your own site or sending out a couple of tweets.

Guest blogging is a win-win situation because you get to create great content for the blog owner and in return, you get to increase your traffic in less time. When it is done right, a single blog post can help you more than a 15-minute TV interview that no one is going to pay attention to.

Since you have your own skills and experiences, you should be able to write for numerous websites. You might even be able to distribute the same article to different sites, as long as you negotiate a non-exclusive agreement with them.

While many of the sites that you approach will offer financial compensation to their guest bloggers, you might want to consider having them publish more links alongside your author bio, rather than taking the money. This will help to open a door between their entire visitor base and your content.

Advantages of Guest Blogging

There are many advantages for both you and the blog owner where you post your guest blog. First and foremost is that you are building a good relationship with other bloggers in your industry. Building these collaborations will allow you to be linked with them more profoundly.

With time, your content may even start to be shared with their online community without you even having to ask. This can bring even more significant exposure for your business.

Thanks to the extra visibility that guest blogging gives you, your reputation and image will see a boost, along with the traffic to your website. The increased exposure will allow more readers to learn about your work and your professional skills, enabling you to become an authority on the subjects that you write about.

Another advantage of utilizing guest blogging is that it diversifies the source of traffic that you receive to your blog. Your articles as a guest will help you obtain more qualified traffic to your own blog. Readers will be more likely to go and search for more information about your business when they enjoy the content that you post.

Finding Blogs to Write For

When you decide to try guest blogging, you’ll need to find blogs that are relevant to your niche. While there are several ways to do this, one of the easiest is through a Google Blog Search.

Google Blog Search is a specific tool that Google created to help users search specifically for blogs relevant to their search query. It allows you to facilitate the task of finding blogs that accept visiting authors.

As you look through the list of blogs, you want to not only look for blogs that are open to guest bloggers, but also look for those who have relationships with your niche and target audience.

You can also visit other websites in your niche, to see if they accept guest bloggers. Look for phrases like, “upload your article,” “write for us,” “guest author,” “columnists,” or “join.”

Another way to start guest blogging is to reach out to other bloggers. You want to maintain contact with at least ten other bloggers in your niche. If you don’t already have these kinds of connections, start reaching out and making them.

Some of the best chances to write guest posts is through the relationships that you have with other bloggers. Establish contact with those who are leaders in your market, get to know them, and ask them if they would like you to write some articles.

Selecting the Best Blogs

Once you’ve found a substantial list of possible blogs to approach for a guest blogging assignment, you’ll need to narrow down your list to the most appropriate blogs that will give you the highest exposure to a broader audience. To do this, you need to consider the following.

Traffic

It is important to choose blogs that have a greater traffic outlook than yours. You can find this by looking at the Alexa Rank, which is the number of subscribers or followers they have on Twitter.

You must be very careful when looking at the traffic numbers of other blogs. You want to find ones that have more traffic than your site, but that doesn’t have such a huge difference, because the host may tell you that they aren’t interested, because they need the collaboration to be beneficial for them.

Participation

When it comes to guest blogging, traffic isn’t everything. You also need to look at the participation level of the audience. You want to verify that there are comments for each post that is published on the blog.

It is vital that the blog already has an engaged audience. This is accomplished through the frequency of publication and length of time it has been active. It is not the same to post on an active community, chatting and sharing experiences in a personal blog, then a blog whose sole mission is to spit out the news.

Frequency of Exposure

Some blogs and websites publish content several times a day. This is because they are designed as blogs of multiple authors. With blogs and sites like these, you will only be on the cover for a couple of days. If you managed to create content that stands, great, but, on these kinds of sites your post will soon be forgotten.

Selection of Niches

It is important that you find blogs that publish in your niche or in those that are directly related to yours. Some audiences will not do you any good. The more specific you can be with your selection, the better results you can expect to see from your efforts. You would never post about your specialty cake design business on a laundry service website, so make sure you choose wisely.

Collaborating with Other Writers

If you are more of a thinker than you are a writer, you may want to employ someone else to write your copy for you or consider inviting other professionals to provide guest blogs for your site in exchange for more significant publicity for them through their article.

Doing this will serve as another way to open your content and website to their established reader base.

The option works great because people have more faith in sources where multiple professional sources are providing their opinions on many related issues, rather than a single source.

Collaborations also serve to provide your site with fresh voices and style. This can help to bolster a dwindling interest in your site in the absence of content from any new writer.

How To Use Social Media Platforms To Promote Your Business

With the increased rise in popularity, social media has become one of the best ways to promote your business. It has now become a full-time job to try and leverage the power of social media marketing to promote products and services.

How To Use Social Media Platforms To Promote Your Business

Unfortunately, it can be easy to get lost in the online activities to promote your business and drive traffic to your website, resulting in lost hours with little accomplished.

The truth is, you don’t need to spend hours a day marketing your business on social media. In fact, you can create a simple routine of interactions that will take you about an hour a day.

With a bit of common sense and some of the convenient tools that are available, you can build your social media presence through, mostly automated, postings on the top social media platforms.

Carefully planning your social media marketing activities can provide you with an excellent opportunity to drive more traffic to your site, generate more leads, and earn more profits.

Planning is one of the most critical elements to the success of most endeavors but is especially crucial for online marketing.

There are so many pieces to the puzzle that is online marketing that it can be easy to overlook one, or not see where it fits into the whole picture.

Many businesses opt for a “scatter-shot” approach when they are planning their social media marketing campaign. They decide to hit every single platform in hopes of hitting it big and going viral.

Unfortunately, because their efforts are so scattered, they often fail and don’t see any return on their investment. It will be more beneficial for you to take a “rifle” approach, hitting your marketing targets with precision.

To do this, you want to first focus your efforts on the top three social media platforms, avoiding the distractions of the rest of the social networks. When you are first starting out, you don’t want to become overwhelmed with more work than you can handle.

The sheer number of social media platforms can get confusing. So, it’s important to remember that you don’t need to be on everyone to be successful, you just have to find the right ones for your market.

Facebook

How To Use Social Media Platforms To Promote Your Business

Facebook is by far the largest of all the social media platforms, and despite some of the recent complaints against the company, it is still an extremely popular network, with more than 2 billion users per month.

It has a lot that you can do and see. You can share posts, videos, memes, and more with a main page or wall with your specific interests and recommendations.

Due to its strict rules, Facebook’s ad network has not been ruined by spammers. It offers both free and paid work in conjunction with each other and is cheaper to use than Google AdWords.

It allows you to promote your site and posts you know to be popular. It provides a logo indicating a “hot post” to promote, and a suggested budget.

You also have access to a lot of paid and free features. These include events, polls, special offers, giveaways, contests, and more. The great thing about these features is you can experiment with all of them to see what results you get, without having to spend a ton of money.

If you use WordPress and have a blog, many great plug-ins can help you take advantage of these features on Facebook. You can also post your article headlines to Facebook automatically.

If you are using AWeber, you can share your email marketing messages the same way. All you have to do is connect the accounts and choose whether you want to post the content to Facebook when you send out the email.

The best feature of Facebook that business should utilize is the ability to engage in daily conversations with your subscribers and fans.

Not only will this help you build credibility but helps you to stay on top of the latest trends and happenings and allows you to create your own viral or buzz linking. Having a Facebook page with numerous fans is an excellent way to showcase your business.

Twitter

How To Use Social Media Platforms To Promote Your Business

Utilizing a short post of no more than 140 characters, Twitter has become known as a “microblog.” Rather than one post per day, people often make multiple posts throughout the day, telling people what they are doing.

People sign up as followers of a business or person. This is usually based on a niche topic that they are interested in. Once they sign up, they will start receiving tweets posted by those they follow. The tweets are piquing interest and keeping the followers informed.

In some cases, a follower might be so interested in the information, that they re-tweet the original tweet out to every one of their followers. When numerous people re-tweet the same tweet, it can be said to be going viral.

The comments that you might get can range from personal to professional. People will often click on a Twitter link to read a full article, whereas they might tend to ignore it if you were to send it in an email. To get the most out of your tweets, you need to treat them like a great headline.

Twitter, over the years, has become popular due to its fun, immediate and compelling format that causes people to want to interact with it on a daily basis. Perhaps its popularity is because it is so similar to the newspaper or blog headline.

Twitter also makes it extremely convenient to contact any follower who happens to be online at the same time you are. Since so many people are now using the Twitter app on their phones, many people are only a tweet away.

The best business use of Twitter is staying in touch with your followers and making yourself highly visible by tweeting at least once a day. It can also be used to send reminders to people, post news of contests, etc.

Twitter provides a quick personal connection to all your followers and can help you drive traffic to your full articles and blog posts.

LinkedIn

How To Use Social Media Platforms To Promote Your Business

LinkedIn is another one of the networks that you shouldn’t ignore. It helps you connect with like-minded individuals in your niche in a professional capacity, rather than a personal one. It was designed for professionals who want to stay linked, even if they don’t work for the same company.

LinkedIn is designed to showcase your skills and experience, be located by others regarding new opportunities, and stay in touch with colleagues and friends; with the latter being particularly handy given the state of flux in the current job market. Chances are, if someone is on LinkedIn, you’ll be able to find them sooner or later.

For freelancers, the networking site can provide instant access to quality contacts from the moment you join. You can also join special interest groups and follow industry insiders, allowing you to know what is going on in your field.

Top-level clients and prospective employers routinely look at the LinkedIn profiles of anyone they are thinking about doing business with. The site’s strength also lies in the recommendations, which your network members are prompted to provide for you.

The site was initially designed to cater to the college-educated, professional demographic, but has become much friendlier over the last several years, allowing you to take part in ongoing discussions with both individuals or groups.

As a business, you should use LinkedIn to profile and position yourself as an expert in your industry. It can be an excellent source for new contacts and a place to provide targeted information and showcase testimonials, specialties, and accomplishments.

Tumblr

How To Use Social Media Platforms To Promote Your Business

Tumblr is also similar to Facebook in the types of content that you can post. Unlike Facebook, it will accept your YouTube video embeds, as well as allowing you to upload your videos to the site directly.

You can use the share buttons on YouTube to post a still image or thumbnail of your video. There are currently 550 million users on the site that span 16 languages. The demographics tend to lean toward the Millennials, with more than 80 percent of them accessing the site from their mobile phones.

Pinterest

How To Use Social Media Platforms To Promote Your Business

This site is a virtual pinboard, shopping site, and vision board. It can be used for a range of marketing activities. Nearly 90 percent of the users of this site are women, and more than 50 percent of the users have made a purchase based on something they saw on the site.

If you have high-quality images that you want to share your products, this is a great place to market them.

Instagram

How To Use Social Media Platforms To Promote Your Business

Instagram is another extremely popular photo-based site that is popular with younger audiences. Because Facebook now owns it, you can advertise on the site via your Facebook account. It also allows you to target mobile uses only.

YouTube

How To Use Social Media Platforms To Promote Your Business

YouTube has become the number one video sharing site in the world, along with being one of the top five social media platforms. It leans a bit more towards a Millennial male audience but is utilized by just about everyone. Creating your own channel is like setting up a TV station with playlists, with your content organized by niche.

It is also a social network where people can chat, comment and vote. It is important to monitor the activity on your account because users have been known to misbehave.

When you post a new video on your page, you can cross-promote it on Facebook and Twitter. You can also share it on Pinterest, Tumbler and other sites with their easy to use share buttons.

These are the most significant social networks that you can use to gain a considerable following as long as you take the time to learn the rules of each one.

Final words

So those are the main social media platforms, you can use any of them to drive a massive free and paid traffic to your blogs, squeeze pages and affiliate, remember the key to free traffic is to give value and help people.

Tips for Identifying Your Target Audience

After spending months or even years, developing the right product or service, you’re finally ready to share your business with the public. While it is relatively simple to create a general advertising campaign to reach the masses, spending your time and resource identifying more targeted markets can help you maximize your marketing return on investment.

Knowing who you should market to, and the best time to market your products or service can result in higher rates of return. Here’s how to get started identifying your target audience.

Tips for Identifying Your Target Audience

Consult Your Business Plan

When you developed your business plan, you set a number of goals for yourself. Take a look at these goals and analyze the products or services that you provide. Think about how they fulfill a need or solve a problem for your potential customers. Figuring out your unique selling point is the first step in identifying your target audience.

Begin Researching

Start researching your industry, the market, the competition, and the large pool of potential customers you’ve already identified. A lot of this research has already been done and can be found in existing sources.

If you can’t locate any useful secondary data that is useful, you may want to conduct primary research by sending out surveys, doing interviews, or holding focus groups to get the information you need.

Develop a Customer Profile

After you’ve completed your research, you will use the information you gathered to develop a customer profile. This will be an in-depth description of who your typical customer might be and will include things like demographics and psychographic information.

The demographic information should include age, gender, location, marital status, ethnic background, income and more. The psychographic information should include interests, values, hobbies, behaviors, attitudes, lifestyle, and more.

Find Your Audience

You can’t simply define who your target audience is, you have to find out what sites they visit and which social media platforms they use most frequently. The information you gather for your customer profile, along with knowing where they hang out online will help you determine how to deliver your message.

Your work doesn’t end once you’ve identified your target audience. You have to continue to perform research to stay current on the industry and market trends, as well as your competition.

Continued monitoring will also show you if and how your existing audience and potential customers evolve. Following these tips for identifying your target audience will help you develop a solid content marketing strategy.

Best Ways to Find the Right Keywords for Your Content Marketing

A critical component of creating an effective content marketing strategy is finding the right keywords for your content. Having the right keywords appear in your content will ensure that your content will see an increase in visibility, resulting in your website seeing a boost in traffic.

Finding the best keywords for your audience takes a little bit of time and effort but will pay off big in the long run. Here’s how to find the right keywords for your content marketing campaign.

Best Ways to Find the Right Keywords for Your Content Marketing

Brainstorm Possible Keywords

Before you can begin your keyword research and monitor the conversations online, you need to brainstorm a list of possible keywords. You want to consider topics that interest your audience in general that relate both directly and indirectly to your business. Using a spreadsheet, list all the possible variations on a keyword that someone might be searching for regarding the topic you want to address.

Monitor Conversations on Social Media

To better understand how your customers think, become active in different social media communities and tools. Watching social media for topics that interest your audience can provide you with immediate insights into trending topics that affect your business.

You can start monitoring your audience’s conversations by using socialmention.com to see related conversations across multiple social media channels.

Use the Right SEO Keyword Research Tools

To improve your strategy for creating and promoting content, there are many free and low-cost online tools you can use. Google Wonder Wheel allows you to compile your initial keywords for further evaluations.

The tool provides you with a robust list of possible search terms that it thinks are related to your original search query. There is also the AdWords Keyword Tool and SEOmoz Keyword Difficulty Tool to help you narrow your focus.

Organize Your Keyword Search

Every time you start on a new project, you should create a new spreadsheet that identifies the primary keywords you want to use. The spreadsheet should be used to track the following data:

  • The number of searches the keyword is getting from your location.
  • The number of searches done globally on the keyword.
  • The keyword difficulty (the lower the percentage, the easier it will be to rank in the search engines).

Your ideal keyword will take into consideration these factors and will illustrate the intent of those searching.

Finding the right keywords for your content is imperative if you want your audience to be able to find your content. Performing keyword research is the first step in any successful content marketing campaign.

7 Different Types Of Content You Can Put Out On The Web For Increased Web Exposure

7 Different Types Of Content You Can Put Out On The Web For Increased Web Exposure

Content marketing has transformed how companies do business and interact with their customers. Merely distributing advertising messages to your audience is no longer a viable strategy for increasing your website traffic and customer conversion rates.

Since the rise of social media, companies have become closer to their customers, becoming more communicative to gain their loyalty and trust.

This has resulted in companies having to focus more on content marketing and developing solid content marketing campaigns to increase their exposure and reach more potential customers. Today, if companies want to be successful and build their audience, they have to include more than blog posts in their content marketing strategy.

Expanding the types of content that you are creating, will help your company increase the number of customers that visit your website. When a business can increase the amount of traffic their website sees, they have a better chance of improving their conversion rate and gaining higher profits.

Including different types of content in your overall strategy will help to increase your customer’s engagement and build your company into an authority in the industry, one that customers can trust.

Incorporating these seven types of content into your marketing strategy will lead to an increase in targeted visitors, new traffic, higher conversion rates, and better rankings on search engines.

Infographics

Infographics have become a favorite tool for businesses to use to draw upon their complex data and statistics, and organize them into a compelling and readily intelligible visual display.

Infographics tend to get shared more, viewed more and are more loved than any other kind of content you can produce. Infographics have become an integral part of content marketing strategies when accompanied by diligent promotional endeavors.

To reap the highest rewards of an infographic, it is essential for you to create impactful design and layout. You must combine the right colors, fonts, and shapes to convey your valuable data in an easily digestible format.

You must also include accurate data, like peer-reviewed sources, as well as data that is contextually relevant. Infographics are a powerful way to share your information in an explosively visual format.

With one study finding that infographics were shared and liked on social media three times more often than other content, it has a high potential for going viral.

Videos

Videos continue to gain popularity as being a useful tool for showing the solutions you can offer for common problems that your customers face.

While there are much cheaper types of content that you can use, videos serve as a way for your company to demonstrate that you are willing to go the extra mile for quality. A recent study concluded that including videos on your landing page can increase your conversion rate by 86%.

There are a variety of types of videos that you can use to enhance your content marketing campaign. You might want to consider using how-to videos, demonstrations, animated explanation videos or customer testimonials.

The kind of video that you choose is not important, what’s important is that you create videos that correspond with your company’s overall style and the ethos of your brand.

Creating content that includes videos has the potential to provide you with 300% more inbound links. The videos you produce could have the potential to become the chief representation of your brand, so make sure they are all of the highest calibers.

Images

Your readers will be more inclined to finish reading your content when you split it up with high-quality, compelling images that are contextually relevant.

Articles that include images tend to get 94% more views than those that don’t. With attention spans getting shorter than ever, thanks to the oversaturation of digital content and the increased use of mobile internet access, creating content that contains big blocks of text has become extremely unappealing.

When using images in your content marketing campaign, you want to be sure to use original photos, or ones that you’ve taken, because this creates a more personal touch to your marketing campaigns.

While high quality, attractive images can be time-consuming to develop and a bit expensive to purchase, you can use popular imaging tools to create unique and captivating images for free through a simple drag-and-drop user-friendly interface. You can also use photo-sharing sites to purchase high-quality photos for free. Just make sure you have the authority to use them to avoid them being used by your competition.

eBooks

Using eBooks as a part of your content marketing strategy offers several distinct benefits. Including long-form content in your approach will allow your business to establish credibility in your industry and paint you as an authority on the subject.

They allow you to formulate both the message you are delivering and the expertise you aim to project to your target audience.

Compared to other marketing materials, eBooks are relatively inexpensive to produce. Aside from the time you spend creating the content to include in the book, the production costs are minimal, as well as being efficient. The total time from concept to publication can take just a few weeks.

Getting the content into the hands of your audience is also relatively simple. Many companies will offer their eBooks through their website as a download in exchange for their email or other contact information.

If you want to increase your reach, you can make your eBook available through Amazon.com or other online digital self-publishing platforms.

Podcasts

Podcasts continue to be a popular choice for many businesses to use in their content marketing strategy and have seen a recent explosive growth due to the increased use of mobile phones.

Podcasts don’t require a lot of equipment to create and can be finished in a matter of hours. Businesses that utilize podcasts can reach a broad audience and reach out to new potential customers quickly.

Even though podcasts are a one-sided medium, they help you build relationships with your customers and gives listeners the feeling that they know the person that is speaking.

Providing your potential and regular customers the opportunity to listen to podcasts can be a welcoming break from the ample amount of written content that they are exposed to. A recent survey revealed 63% of those who listen to podcasts purchase the product or service the host promoted.

This shows that podcasts can be used effectively to engage the audience and positively influence their buying decisions.

Memes

Not many people thought that memes, commonly known as images that are accompanied by humorous captions, would play such a substantial role in content marketing. When memes first started to gain traction online, they were primarily shared by college students as a form of entertainment.

Today, however, they have become an easy-to-create, unique form of visual content. They don’t require any graphic design skills to create, and you can use online sites like Meme Generator or Quick Meme to add your text to popular images.

A great way to evoke positive emotions and set yourself apart from your competition is to create your own memes and share them with your audience. To use them successfully, you need to determine if the meme is appropriate for your niche and figure out whether or not the will gain actual engagement with your audience.

Another benefit of using memes in your content marketing campaign is that they allow you to create in-jokes about your industry. This is a great way to make your audience laugh and build a community around your business.

Presentations

Presentations are no longer strictly for the boardroom. Businesses can now share their presentations with the world through sites like SlideShare. Using these kinds of sites can dramatically expand your company’s outreach.

Developing an excellent SlideShare presentation can allow your business to inform and communicate to your audience, no matter the type of device they are using. Like infographics, when developing your presentations you want to use attractive colors and design to draw the reader’s attention to the content.

Your presentations are likely to include a ton of information, so it is important for you to be consistent with elements like fonts, colors, and borders. For your presentations to have the most impact, it should not only be entertaining, but it should also provide your audience with actionable advice.

Just like with any other content that you develop, it is paramount that you carefully proofread your presentations for spelling and grammar errors. You also want to make sure to include reputable sources to back up your claims.

These kinds of content tap into the emotional psyche of your audience and encourage them to learn more about your brand. If you can produce high-quality content that resonates with people and promote it on a regular basis, your brand’s reputation and awareness will skyrocket.

However, if your content is badly designed or bland, you will end up doing more harm than good. You always need to be considering what your audience needs and avoid putting out content just to stick to your editorial calendar.

Just like with any other content that you produce, it’s the substance that counts, even with these seven different types of content that you create.

Final words

That is it, those are 7 different types of content you can put out on the web for increased web exposure, go out there and keep creating contents.

How To Get Instant Web Traffic With Social Media

 

 

How To Get Instant Web Traffic With Social Media

Everyone makes using social media to drive traffic sound so easy. All you have to do is post a few times on Facebook, Twitter or LinkedIn, and the traffic will start pouring in.

The reality, like with anything else is that you need to spend enough time learning how to do it properly.

If you didn’t already know, social media traffic is one of the largest referrers, when it comes to driving web traffic, at your disposal.

In fact, according to Shareaholic, social media traffic makes up 31 percent of overall traffic, with Facebook alone accounting for 17.41 percent of the traffic.

With high-quality visitors from social media, you can build a business. With social media traffic continuing to grow, it’s never too late to get started.

To be successful in driving more traffic with social media, you’ll need a strategy.

A good social media strategy will serve your company in many ways:

  • Increased traffic
  • Relationship building
  • Better customer retention/satisfaction
  • Better customer service

The one thing that you have to remember is that consistency is key when it comes to your social media strategy. If you only execute your plan for one day, you’ll see no results.

If you just do it for a month, you’ll see some results. If you execute it for a year, you will see a significant increase in traffic. If you are looking for a magic bullet that will allow you to get the traffic without doing the work, you’re not going to find it.

You have to work at it if you want to build long-term sustainable traffic for your business. If you fully commit to your strategy, you’ll reap the rewards of your hard work.

Understanding Your Reader’s Minds

When it comes to being successful with your social media marketing efforts, you have to know which social networks your target audience is using.

If your blog is targeted towards the elderly, the last place you want to try to build a following on is Instagram. Even if you do everything right, you will never get any significant traffic from your efforts.

The foundation of your social media strategy is to first and foremost to learn who your target audience is and why they use social media. To accomplish this, you have to utilize demographics.

Determining Demographics

Your demographics will tell you the who, and include:

  • Location
  • Gender
  • Age
  • Income
  • Education level
  • Ethnicity
  • Marital status
  • Religion
  • Number of children

Determining your demographics will depend on whether you have a website and traffic already.

If you don’t have a site yet, you will need to find a website that is similar to your business and use it for your analysis.

In determining demographics, there are a few options. You can use Alexa to help you with figuring out your audience. All you need to do is enter your site or competitors into the search bar, and it will provide you with the information you need.

You can also use Google Adwords Display Planner. With this tool, you just need to enter a keyword that describes your niche into the search bar.

When you hit the submit button, you’ll get a screen that displays useful age and gender information at the top.

The final way you can gather demographic information is with Google Analytics. The data is collected from your site and reveals key metrics for both age and gender.

This data is the best source of information for you because it represents your actual audience.

Choose the Most Effective Platform

After you’ve determined your demographics, you’ll want to pick one or two social media platforms to focus all your marketing efforts on.

By investing the extra time on just a few channels, you’ll get better and quicker results, than if you were to try and invest in all the various social media platforms.

You will need to find a platform where your audience hangs out. Start narrowing down your choices based on the age of your audience.

Vine and Tumblr tend to be better options for a younger demographic, while LinkedIn and Facebook are better for an older demographic.

While Facebook is starting to lose popularity among younger users, 70 percent of adults are still active on the site.

Create Content that Adds Value

Now that you have a better understanding of your target audience and have chosen a couple of social media channels to focus on, it’s time to begin developing content that delivers value to them.

It is important to remember that the more value you can bring them the faster your presence will grow online.

The second part of the equation is consistency.

Unlike search engine traffic, that can continue to grow even if you don’t publish new content; you have to remain consistent on social media to improve your traffic.

To do this, you need to create as much content as possible that your target audience will love. Your content can include any of the following, depending on the channels you’ve chosen.

  • Blog posts
  • Pictures
  • Infographics
  • Videos
  • Quotes
  • Jokes
  • Quick tips

The right kind of content will depend entirely on the networks you’re focusing on. It is also important to understand with social media is that to keep your audience engaged, you can’t just share your own content.

When you are first starting out, you want to err on the side of being non-promotional and share content that others have created.

Get Followers

Sharing your content without having any followers is a waste of your time. Without people seeing, reading, and re-sharing the content you share you will never have the chance to build relationships and trust, and you will never see any significant traffic for your efforts.

One of the easiest, and most effective ways to gain followers, at first, is to follow as many of your target audience members as possible.

A generous percentage of these people will follow you back. As you share content, the number of followers will begin to grow and so will your traffic.

Determining the Optimal Frequency of Posts

As you begin to share more content, you’ll start to notice that you might get a few clicks every time you post something new. You may start to think that if you shared twice as much, you’d get twice as much traffic.

To some extent, that thinking is correct. However, you have to be careful, so that you don’t start being seen as a spammer.

You’ll want to test the frequency of your postings to optimize your strategy for your business. Depending on your audience, you may need to share more or less. Here is a list of ideal frequencies to post on your social media platforms.

  • Pinterest – five posts a day
  • Twitter – three posts a day
  • Google+ – three posts a day
  • Facebook – two posts a day

Track Your Results

Your social media strategy is almost complete. You just need to do this one last step. While this is the easiest of all the steps, if not done, it can make or break your success.

If you don’t track your results, you won’t be able to see what is working and what isn’t. Knowing this information can help you improve your strategy to see even better results.

Using a spreadsheet, record all your shares. This allows you to see which posts are attracting the most clicks and engagements, and which ones aren’t.

Knowing this information will help you learn how to write descriptions that will get the most attention.

The easiest way to get these stats is by signing up at Buffer. The site tracks your clicks, shares, and impressions and delivers them in an easy to understand format.

Continue to look at these numbers to see if they are slowly going up if they aren’t then you’ll have to rethink your strategy.

To ensure that you are effectively pushing traffic to your site, you’ll also want to use Google Analytics. Start by looking at the overall traffic. This will show you how much traffic you are getting from each network.

If the data presented isn’t showing your traffic increases over time, you’ll need to figure out why. Additionally, by adding the secondary dimension of “referral path,” the information will show you where your traffic is coming from.

Some of the networks will allow you to see precisely what post sent the traffic to your website. Unfortunately, there are some, most notably Twitter, that will only provide you with a jumbled-up referral list that isn’t very useful.

As you continue to implement your strategy and track the results, you’ll want to start studying the specific posts that gave you the most traffic.

Focus on those posts that you shared that weren’t yours. Start building relationships with these individuals to increase your chances of getting significant recurring traffic.

Final Word

This may seem like a ton of work, and it is. But if you want to get serious about increasing your web traffic, your social media strategy is crucial.

A solid social media strategy isn’t for the light of heart. It will take time for you to build your first plan and execute it successfully, but your efforts will be well worth it when you start seeing the results of your efforts in increased traffic.